Terms of Service

These Terms of Service (“Agreement” or “TOS”) constitute a binding contract between you (“you”, “your”, or “User”) and Nura Studios, Inc., a Delaware corporation (“Nura Studios”, “we”, “us”, or “our”), governing your access to and use of the Showcraft platform and related services (the “Service”).

PLEASE READ THIS AGREEMENT CAREFULLY. BY CREATING AN ACCOUNT, PURCHASING CREDITS, OR OTHERWISE USING THE SERVICE, YOU AGREE TO BE BOUND BY THIS AGREEMENT, OUR PRIVACY POLICY, AND ANY POLICIES INCORPORATED HEREIN BY REFERENCE. IF YOU DO NOT AGREE, DO NOT USE THE SERVICE.

THIS AGREEMENT CONTAINS A BINDING ARBITRATION CLAUSE AND A CLASS ACTION WAIVER IN SECTION 21 (GOVERNING LAW, ARBITRATION, AND CLASS ACTION WAIVER). PLEASE REVIEW THEM CAREFULLY — THEY AFFECT HOW DISPUTES BETWEEN YOU AND NURA STUDIOS ARE RESOLVED.

1. Acceptance and Scope

1.1 Acceptance. By accessing or using the Service, you confirm that you have read, understood, and agree to be bound by this Agreement. If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.

1.2 Mixed audience. The Service is offered to both individual consumers and to business users. Where this Agreement uses the word “you,” it refers to whichever applies in your case. Certain provisions apply only to one category and are clearly marked.

1.3 Incorporated documents. The following documents are incorporated by reference into this Agreement: (a) the Privacy Policy; (b) the Acceptable Use Policy; (c) the Data Processing Addendum, where applicable; (d) any product-specific terms or service descriptions presented to you within the Service; (e) any order confirmations or invoices issued to you; and (f) any separate written agreement between you and Nura Studios that supersedes or supplements this Agreement for specific programs or partnerships. In the event of a conflict, this Agreement controls unless the other document expressly states otherwise.

2. Definitions

“Account” your registered user account on the Service.

“Asset Library” the library of images, video, audio, music, templates, and other content elements that Nura Studios makes available to Users within the Service.

“Credits” the internal unit of account used to meter and pay for processing, storage, and other usage on the Service. Credits are not currency, are not redeemable for cash, and have no value outside the Service.

“Generated Output” any image, video, audio, text (including stories and scripts), or other content produced by the Service in response to your Inputs.

“Inputs” any text prompts, files, images, audio, video, training data, configurations, or other materials you submit to the Service, including any Licensed Assets you elect to incorporate into your submissions.

“Licensed Assets” the content elements that Nura Studios makes available to Users through the Asset Library for use in their Inputs and Generated Output.

“Privacy Mode” the data-handling mode in which Inputs and Generated Output are not used by Nura Studios or by any third-party model provider for AI model training, evaluation, or fine-tuning.

“Data Sharing Mode” the data-handling mode in which Inputs and Generated Output may be used for AI model training and improvement consistent with the underlying model provider’s terms and this Agreement.

“Project Owner” the User who creates, owns, or has been designated administrator of a project workspace on the Service.

“Beta Feature” any feature, model, or service of the Service designated by Nura Studios as “Beta,” “Preview,” “Experimental,” or “Early Access.” Each such designation is a category of Beta Feature.

3. Eligibility

3.1 Minimum age. You must be at least eighteen (18) years of age to register for, purchase Credits on, or otherwise use the Service. The Service is not directed to and may not be used by anyone under the age of 18. We rely on this age limit due to (a) the financial nature of Credit purchases, and (b) the potential for Generated Output to include adult themes (see Section 11 (Acceptable Use; Prohibited Conduct)).

3.2 Sanctioned persons. You represent and warrant that you are not located in, ordinarily resident in, or a national of any country or region subject to comprehensive U.S., European Union, United Kingdom, or United Nations sanctions or embargoes, and that you are not on any U.S., EU, UK or other applicable government denied or restricted-party list. We may, in our discretion, restrict access to the Service to comply with applicable export control laws and economic sanctions.

4. Account Registration and Security

4.1 Registration. You must provide accurate, current, and complete information when registering for an Account and keep that information up to date.

4.2 Credentials. You are responsible for maintaining the confidentiality of your Account credentials and for all activity that occurs under your Account. You agree to notify us immediately of any unauthorized use or suspected breach of security.

4.3 Multiple Accounts. You may maintain separate Accounts for distinct purposes — for example, a personal Account and a work Account, or separate Accounts for different organizations you represent. You may not, however, create or use multiple Accounts to circumvent rate limits, dodge enforcement actions, obtain repeated free trials or promotional Credits, or otherwise circumvent any provision of this Agreement. We may, in our reasonable discretion, suspend or terminate Accounts we believe to be operated to evade these terms.

5. The Service

5.1 Description. Showcraft is a cloud-based platform that enables Users to create, manipulate, and manage AI-assisted media and narrative materials (including images, video, audio, stories, scripts, and supporting assets) using a combination of Nura Studios’ proprietary AI models and selected third-party AI models, accessed via web and related interfaces.

5.2 Third-party models. Depending on the AI models or tools you choose, your Inputs and Generated Output may be processed by third-party model providers. You acknowledge and agree that your use of the Service, including the routing of Inputs and Generated Output to third-party model providers, is subject to the Acceptable Use Policy. Nura Studios will maintain the Acceptable Use Policy in a manner intended to reflect the restrictions imposed by the third-party model providers Nura Studios makes available through the Service, and you agree to comply with the Acceptable Use Policy in lieu of, and as Nura Studios’ authorized means of compliance with, the underlying third-party model providers’ terms.

5.3 Updates. We may change, add, or remove features and models at any time. Where reasonably practical, we will notify you in advance of material changes that adversely affect functionality you actively rely on. Material changes are governed by Section 21 (Governing Law, Arbitration, and Class Action Waiver).

6. License to Use the Service

6.1 License. Subject to your compliance with this Agreement, Nura Studios grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your personal or internal business purposes.

6.2 Restrictions. You will not (a) reverse engineer, decompile, or attempt to derive the source code, models, weights, or training data of the Service, except to the extent such restriction is prohibited by applicable law; (b) resell, sublicense, or provide the Service to third parties as a service; (c) use the Service to build or train a competing AI model or service; (d) access the Service via automated means (including bots, scrapers, or headless browsers) except via interfaces and rate limits we expressly authorize; (e) circumvent rate limits, safety filters, watermarks, or any other technical or contractual restriction; or (f) remove or obscure any proprietary notices.

6.3 Reservation of rights. All rights not expressly granted to you in this Agreement are reserved by Nura Studios and its licensors.

7. Your Inputs and Responsibilities

7.1 You retain ownership. As between you and Nura Studios, you retain all right, title, and interest in and to your Inputs, other than any Licensed Assets incorporated into your Inputs, which remain the property of Nura Studios and its licensors and are licensed to you under Section 8.5 (Licensed Assets).

7.2 License to operate. You grant Nura Studios a worldwide, non-exclusive, royalty-free license to host, store, copy, transmit, process, modify, display, and create derivative works of your Inputs solely as necessary to (a) provide and operate the Service for you and your authorized collaborators; (b) generate, store, and deliver Generated Output; (c) maintain backups, prevent abuse, and ensure security; and (d) comply with legal obligations. This license does not, by itself, permit Nura Studios to use your Inputs for AI model training; that is governed by Section 10 (AI Training: Privacy Mode and Data Sharing Mode).

7.3 Your representations. You represent and warrant that, for every Input you submit (other than Licensed Assets, as made available by Nura Studios): (a) you own the Input or have all rights, licenses, consents, and permissions necessary to submit it and to allow us to process it as contemplated by this Agreement; (b) the Input does not infringe, misappropriate, or violate any third party’s intellectual property, privacy, publicity, or other rights; and (c) the Input complies with our Acceptable Use Policy and with applicable law, including, where applicable, obtaining the consent of any identifiable individuals depicted, voiced, or otherwise represented in the Input.

7.4 Voice and likeness. If you submit Inputs that include any individual’s voice, face, name, or other personal indicia (including for any voice cloning, face replacement, or similar feature), you represent and warrant that you have the express, written, and revocable-on-request consent of each such individual for the specific use you are making. Where the individual depicted, voiced, or otherwise represented in the Input is under the age of eighteen (18), you further represent and warrant that you have obtained, and have retained records of, the express written consent of a parent or legal guardian of such individual. You are solely responsible for compliance with applicable right-of-publicity, biometric, and digital-replica laws (including, without limitation, California Civil Code § 3344, California Labor Code § 927 (AB 2602), the Illinois Biometric Information Privacy Act, the Tennessee ELVIS Act, and New York Civil Rights Law §§ 50, 50-F).

7.5 Indemnity from you. You will defend, indemnify, and hold Nura Studios and its affiliates, officers, directors, employees, and agents harmless from any third-party claim, loss, or damage (including reasonable attorneys’ fees) arising out of or related to (a) your Inputs, (b) your Generated Output, (c) your breach of this Agreement, or (d) your violation of any applicable law or third-party right.

8. Generated Output and Intellectual Property

8.1 Your ownership. As between you and Nura Studios, and to the maximum extent permitted by law, you own the Generated Output produced from your Inputs in your Account, and Nura Studios assigns to you any rights it may have in such Generated Output. The foregoing ownership and assignment do not extend to any Licensed Assets incorporated into Generated Output, which remain the property of Nura Studios and its licensors and are licensed to you under Section 8.5 (Licensed Assets). Nura Studios will not assert any copyright in Generated Output against you or your authorized end users, provided you remain in compliance with this Agreement.

8.2 No copyright guarantee. AI-generated content may not be eligible for copyright or other intellectual property protection in every jurisdiction. We make no representation or warranty that any particular Generated Output qualifies for copyright, trademark, or patent protection. You are responsible for evaluating the legal status of Generated Output for your intended use.

8.3 Similar outputs. Because the Service uses generative AI models, similar Inputs from different Users may produce similar or substantially similar Generated Output. You acknowledge that you do not have, and Nura Studios does not grant, any right of exclusivity in any specific Generated Output beyond what may be afforded by applicable intellectual property law to your specific use.

8.4 Our IP. The Service, including its underlying software, models, model weights, user interfaces, branding, and documentation, is and will remain the exclusive property of Nura Studios and its licensors, and is protected by intellectual property and other laws. Nothing in this Agreement transfers any ownership of the Service to you.

8.5 Licensed Assets. Nura Studios makes Licensed Assets available to Users through the Asset Library. As between you and Nura Studios, the Licensed Assets are and will remain the exclusive property of Nura Studios and its licensors, to the maximum extent the Licensed Assets are eligible for intellectual property protection, and nothing in this Agreement transfers any ownership of any Licensed Asset to you. Subject to your compliance with this Agreement, Nura Studios grants you a worldwide, non-exclusive, royalty-free license to (a) use, reproduce, and modify Licensed Assets as part of your Inputs and Generated Output; and (b) distribute, publicly display, publicly perform, and otherwise commercialize Licensed Assets solely as incorporated into your Inputs, your Generated Output, or other products or works of which your Inputs or Generated Output form a part. You may not sell, sublicense, distribute, or otherwise make available any Licensed Asset on a standalone basis or as part of any asset library, stock collection, or similar offering, and you may not represent that you own any Licensed Asset. Removal of a Licensed Asset from the Asset Library will not affect the license granted in this Section 8.5 (Licensed Assets) with respect to Inputs and Generated Output created before such removal.

9. Commercial Use License

9.1 Grant. Each User who has purchased Credits is automatically granted a worldwide, royalty-free, perpetual right to use, reproduce, modify, distribute, publicly display, publicly perform, and otherwise commercialize Generated Output produced under their Account, subject to this Agreement and to the rights of any third parties in the underlying Inputs. To the extent any Generated Output is not eligible for copyright or other intellectual property protection (see Section 8.2 (No Copyright Guarantee)), the commercial use license in this Section 9 grants you the right to use, reproduce, modify, distribute, publicly display, publicly perform, and otherwise commercialize the Generated Output regardless of whether ownership rights exist.

9.2 Free or trial use. If you are using the Service without having purchased Credits (for example, via promotional credits, trials, or free tiers offered at our discretion), you may use Generated Output for personal, non-commercial purposes only, unless we expressly state otherwise in writing. Commercial use of Generated Output requires purchase of a Credit bundle. Nura Studios reserves the right to suspend or terminate Accounts found using free-tier Generated Output for commercial purposes and to require commercial fees on a retroactive basis.

9.3 No endorsement. The commercial use license does not grant you any right to use Nura Studios’ names, logos, trademarks, or trade dress, or to suggest any sponsorship, endorsement, or affiliation, except as separately authorized in writing.

10. AI Training: Privacy Mode and Data Sharing Mode

10.1 You choose. The Service offers two data-handling modes that you select at the project level:

• Privacy Mode (no training use). Inputs and Generated Output processed under Privacy Mode will not be used by Nura Studios or by any underlying third-party model provider to train, fine-tune, evaluate, or otherwise improve any AI model or product. Nura Studios mirrors the underlying provider’s no-training commitment for the model in question. A project set to Privacy Mode will only have access to AI models that support a no-training commitment; models that do not support such a commitment will not be available in that project.
• Data Sharing Mode (training permitted). Inputs and Generated Output processed under Data Sharing Mode may be used by the underlying model provider, and by Nura Studios, for AI model training and improvement consistent with the provider’s terms and this Agreement.

10.2 Switching. You may switch a project’s mode at any time. The mode in effect at the time a particular generation is processed governs how that generation’s data is handled. Past generations keep the mode tag they were processed under.

10.3 Custom training features. Specific user-directed features (for example, Style Training) require us to use the data you upload to train or fine-tune a custom model on your behalf. Such custom models remain private to you and are made available only to the projects you assign them to.

10.4 Aggregated and de-identified data. Regardless of mode, Nura Studios may collect, generate, and use de-identified, aggregated, statistical, and operational data about use of the Service for security, analytics, capacity planning, and product improvement, provided such data does not identify you or your Inputs.

10.5 Early Access. During the Early Access phase of the Service, the project-level Privacy Mode / Data Sharing Mode selector may not be available, or may be available only for certain models. You should assume that all generations during Early Access are processed under Data Sharing Mode (training permitted) unless the interface expressly indicates that a particular generation is processed under Privacy Mode. Do not upload content during Early Access that you do not wish to be used for AI model training, including by third-party model providers. The full project-level selector will ship at General Availability and will default to Privacy Mode for new projects.

11. Acceptable Use; Prohibited Conduct

11.1 Acceptable Use Policy

Your use of the Service is subject to the Showcraft Acceptable Use Policy (the “AUP”), which is incorporated into this Agreement by reference and which sets out the categories of content and conduct that are prohibited on the Service and your obligations regarding disclosure of AI-generated content. We may update the AUP from time to time on reasonable notice; the then-current version is published with this Agreement and at our then-current AUP URL. Material changes to the AUP are governed by Section 21 (Governing Law, Arbitration, and Class Action Waiver). In the event of any conflict between the AUP and the body of this Agreement, the body of this Agreement controls.

11.2 Reasonable use and rate limiting

To preserve system stability and protect shared resources, we may impose temporary rate limits or throttle Accounts exhibiting abnormal traffic patterns (including bot-like activity, automated scraping, or generation patterns that degrade performance for other Users).

11.3 Enforcement

Violations of the AUP or of this Section 11 may, in our reasonable discretion, result in (a) blocking of specific Inputs; (b) removal of Generated Output; (c) temporary suspension of your Account; (d) immediate termination of your Account and forfeiture of all remaining Credits, in cases involving the strictly prohibited content listed in the AUP or repeated, willful, or material violations; and (e) referral to law enforcement where required by law. If your Account is suspended or terminated, or specific Inputs or Generated Output are restricted, you may send an appeal to support@nurastudios.com. We will review and respond as appropriate.

12. Credits, Billing, and Storage

12.1 No subscriptions

The Service is offered on a usage basis. There are no required monthly platform subscription fees and no per-seat license fees. You pay only for the Credits you purchase and for the storage you consume.

12.2 Credits

Credits are purchased in bundles at prices and credit allocations set out in our then-current published pricing schedule. Credits are non-transferable between Accounts (except through authorized project collaboration features), have no monetary value outside the Service, and may not be sold, gifted, exchanged, or used as security.

12.3 Validity

Credits are valid for use for six (6) months from the date of purchase. Unused Credits expire at the end of that period and cannot be recovered.

12.4 Storage

Storage is metered against your Credit balance and assessed once per month based on your billing cycle. If you exceed your storage tier, you will be notified and must either reduce stored content or upgrade. Mid-cycle upgrades are prorated. Mid-cycle downgrades are also prorated: when you downgrade your storage tier mid-cycle, the unused, prorated portion of the difference between the prior and new tier is converted back into Credits and returned to your Credit pool. Storage fees are debited in Credits at the rate set out in our then-current published pricing schedule and are generally non-refundable during active use, except as expressly provided in Section 14 (Refunds and Cancellation). During the first phase of Early Access, storage fees described in this Section 12.4 (Storage) will not be assessed; storage fees will begin in a subsequent phase of the Service, on a date Nura Studios will announce in advance via in-product notice or email.

12.5 Taxes

All amounts are exclusive of applicable sales tax, VAT, GST, and other transaction taxes. Such taxes will be calculated based on your billing jurisdiction and added to your total at checkout. You are responsible for any tax that you are legally obligated to remit on your own behalf.

12.6 Chargebacks

12.6.1 If you initiate a payment chargeback or dispute, your Account may be suspended pending resolution of the chargeback or dispute.

12.6.2 If the chargeback or dispute is later determined by your payment provider to be invalid, we may, to the extent permitted by law, recover the cost of any consumed Credits and any associated dispute fees.

12.7 Project collaboration billing

Project Owners may invite an unlimited number of collaborators at no additional seat cost. The Project Owner controls how processing within a project is billed and must select either (a) Owner Pays, where all processing costs in the project are deducted from the Project Owner’s Credit pool, or (b) Contributor Pays, where each contributor consumes their own Credits for actions they perform. During the early phases of Early Access, the Owner Pays option may not be available, and projects will operate under Contributor Pays only; Owner Pays will be enabled in a later phase of the Service, on a date Nura Studios will announce in advance via in-product notice or email.

12.8 Pricing changes

We may modify Credit bundle prices, Credit consumption rates for specific models, features, or tasks, and storage tier prices from time to time, including to reflect changes in the pricing, cost structure, availability, capabilities, or charging methodologies of underlying third-party models or service providers. We will notify you of any increase in Credit bundle prices, Credit consumption rates, or storage tier prices. Decreases may take effect immediately. Changes to Credit bundle prices apply only to purchases made after the change takes effect, and changes to Credit consumption rates apply only to Credits consumed after the change takes effect. The purchase of Credits does not lock in or guarantee any particular Credit consumption rate, and Credits will be consumed at the applicable Credit consumption rate in effect at the time of use. The applicable Credit consumption rate will be displayed in the Service before you initiate the applicable model, feature, or task.

13. Support and Beta Features

13.1 Support tiers

Support entitlement remains active for as long as you maintain a remaining balance from your most recent Credit bundle, or for thirty (30) days after that bundle’s purchase, whichever is longer. Support tiers are described in our published pricing schedule.

13.2 Beta Features

Beta Features are provided “AS-IS” and are excluded from any support commitments. While the overall Service is in its Early Access phase, all features are considered Beta Features.

14. Refunds and Cancellation

14.1 Right to deactivate

You may deactivate your Account at any time from your Account settings. Before deactivating, we recommend you use the in-product download functions to retrieve any final video outputs and other assets you wish to keep. Upon deactivation: (a) you will immediately lose in-product access to your Account; (b) your data enters a 30-day holding period during which you may request reactivation of your Account or a bulk download of your stored content by emailing support@nurastudios.com; (c) after 30 days, all Account data is permanently destroyed; and (d) the unused, prorated portion of the current month’s storage fee is converted back into Credits and returned to your Credit pool before any refund is calculated.

14.2 Refund window

Credits are consumed in the order purchased (first in, first out). Refunds are determined by reference to the original bundle from which the remaining Credits were drawn:

• 0–14 days after purchase. Pro-rated refund at the original bundle price (Remaining Credits / Original Bundle Credits) × Purchase Price.
• After 14 days. No monetary refund. Credits remain valid for use until they reach the 6-month expiration in Section 12.3 (Validity).

14.3 Exclusions

The following are not refundable: (a) Credits already consumed for processing; (b) storage fees for past months or for consumed days of the current month; and (c) Credits forfeited under Section 11.3 (Enforcement) in connection with strictly prohibited content.

14.4 Statutory rights savings

Nothing in this Section 14 (Refunds and Cancellation) limits any non-waivable refund, withdrawal, or cancellation rights you may have under applicable consumer protection law. Without limiting the foregoing, the following rights apply where applicable: (a) for consumers resident in the European Union, the fourteen (14) day right of withdrawal under Directive 2011/83/EU (the EU Consumer Rights Directive), subject to the prior-express-consent waiver mechanism presented at checkout; (b) for consumers resident in the United Kingdom, the equivalent fourteen (14) day right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; (c) for consumers resident in Quebec, the rights under the Quebec Consumer Protection Act; (d) for consumers resident in Australia, the consumer guarantees under the Australian Consumer Law; (e) for consumers resident in Brazil, the seven (7) day right of regret under the Brazilian Consumer Code; and (f) for residents of California, the rights under California’s Automatic Renewal Law (Cal. Bus. & Prof. Code § 17600 et seq.).

15. Term, Suspension, and Termination

15.1 Term. This Agreement begins when you first access or use the Service and continues until terminated as set out below.

15.2 Termination by you. You may terminate this Agreement at any time by deactivating your Account in accordance with Section 14.1 (Right to deactivate).

15.3 Termination by us. We may suspend or terminate your Account, with or without notice, if (a) you materially breach this Agreement; (b) we are required to do so by law or by a competent governmental authority; (c) you fail to pay amounts owed; (d) we reasonably believe your use poses a security or integrity risk to the Service or to other Users; (e) you trigger any of the immediate-termination scenarios in Section 11.3 (Enforcement); or (f) you cease to qualify under Section 3 (Eligibility).

15.4 Payment failure / data destruction. If your Account runs out of Credits or your payment lapses, a 90-day grace period applies. If payment is not restored within those 90 days, all data stored under your Account will be permanently destroyed. Throughout the 90-day grace period, you retain in-product access to your Account (although you will not be able to generate new content), and may download your final video outputs in bulk using the bulk-download function in each project, and download any individual asset stored in the Service one at a time. If you require a bulk export of additional content stored in your Account beyond what these in-product functions provide, you may request one by emailing support@nurastudios.com.

15.5 Effect of termination. On termination, your right to access and use the Service ends. Where termination has been initiated by Nura Studios under Section 11.3 (Enforcement) or Section 15.3 (Termination by us), you will not have in-product access to your Account, and the in-product download functions otherwise available within the Service may not be available to you; in such cases, you may request a copy of stored content by emailing support@nurastudios.com, and Nura Studios will respond to such requests subject to applicable law and the basis for termination (for example, content that violates the AUP will not be returned). Sections that by their nature should survive (including Sections 2 (Definitions), 6.2 (Restrictions), 6.3 (Reservation of rights), 7.5 (Indemnity from you), 8 (Generated Output and Intellectual Property), 9.3 (No endorsement), 11.3 (Enforcement), 14 (Refunds and Cancellation), 15.5 (Effect of termination), 17 (Privacy and Data Protection), 18 (Disclaimers), 19 (Limitation of Liability), 21 (Governing Law, Arbitration, and Class Action Waiver), 22 (Export Controls and Sanctions), 25 (General), and 26 (Service-Specific Terms)) will survive.

16. Copyright and DMCA Notices

16.1 Reporting infringement. If you believe content available through the Service infringes your copyright, please send a notice that complies with 17 U.S.C. § 512(c)(3) to our designated agent at the address below. We will respond to valid notices in accordance with the Digital Millennium Copyright Act.

16.2 Designated agent. Copyright Agent, Nura Studios, Inc., Nura Studios, Inc., 100 North Howard St Unit 6345, Spokane, WA 99201, copyright@nurastudios.com.

16.3 Counter-notification. If you believe your content was removed in error, you may submit a counter-notification under 17 U.S.C. § 512(g).

16.4 Repeat infringers. We will, in appropriate circumstances and at our reasonable discretion, terminate the Accounts of Users we identify as repeat infringers.

17. Privacy and Data Protection

17.1 Privacy Policy. Our Privacy Policy, available at https://nurastudios.com/privacy/, describes how we collect, use, share, and safeguard personal information in connection with the Service.

17.2 California rights. If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA/CPRA”), grants you certain rights regarding your personal information, including rights to know, delete, correct, and limit the use of sensitive personal information, and to opt out of “sales” and “sharing” as those terms are defined under the CCPA/CPRA. You can exercise these rights as described in our Privacy Policy, or by emailing privacy@nurastudios.com.

17.3 European Union, United Kingdom, and Swiss rights. If you are a resident of the European Union, the United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation, the UK GDPR, and the Swiss Federal Act on Data Protection, including rights to access, rectification, erasure, restriction of processing, data portability, and objection to processing. You can exercise these rights as described in our Privacy Policy, or by emailing privacy@nurastudios.com.

17.4 Security. We implement administrative, technical, and physical safeguards designed to protect your information. No system is perfectly secure, and we do not guarantee that the Service is invulnerable to security incidents.

17.5 Government and legal requests. We may disclose your information where required by law or where we have a good-faith belief that disclosure is necessary to comply with legal process, protect the rights, property, or safety of Nura Studios, our Users, or the public, or investigate suspected fraud or violations of this Agreement. Where permitted by law and not prohibited by court order or similar legal process, we will notify the affected User of any such request and will, where appropriate, seek to narrow the scope of the request and challenge any request that we determine to be overbroad, unduly burdensome, or otherwise inconsistent with applicable law.

18. Disclaimers

18.1 As-is. EXCEPT AS EXPRESSLY SET OUT IN THIS AGREEMENT, THE SERVICE AND ALL GENERATED OUTPUT ARE PROVIDED “AS-IS” AND “AS-AVAILABLE.” NURA STUDIOS DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND TITLE.

18.2 Generative AI. You acknowledge that Generated Output is produced by probabilistic AI models and may be inaccurate, incomplete, offensive, or unsuitable for your intended use. You are responsible for reviewing Generated Output before relying on it for any purpose.

18.3 Beta features. Beta, Preview, Experimental, and Early Access features are provided without any warranty whatsoever and may be changed or removed at any time.

19. Limitation of Liability

19.1 Excluded damages. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF REVENUE, PROFITS, GOODWILL, USE, OR DATA, ARISING OUT OF OR RELATING TO THIS AGREEMENT, REGARDLESS OF THE FORM OF ACTION AND EVEN IF FORESEEABLE OR IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

19.2 Cap. SUBJECT TO THE FLOOR IN SECTION 19.3, NURA STUDIOS’ TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID TO NURA STUDIOS FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE LIABILITY.

19.3 Floor for free, trial, and Beta Feature use. Notwithstanding Section 19.2 (Cap), where any liability arises from your use of the Service (a) in connection with a Beta Feature, or (b) while you are using the Service free of charge or on a trial basis, Nura Studios’ total cumulative liability for that use will not exceed one hundred US dollars (USD $100) in the aggregate. For clarity, where you have paid fees to Nura Studios in the twelve (12) months preceding the event giving rise to the liability, the cap in Section 19.2 (Cap) applies and this Section 19.3 acts only as a minimum floor; your applicable cap is the greater of the Section 19.2 (Cap) amount or USD $100.

19.4 Application. The limitations in this Section 19 (Limitation of Liability) apply to all claims, whether based in contract, tort (including negligence), strict liability, statute, or otherwise, and notwithstanding the failure of any limited remedy of its essential purpose. Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions, our liability is limited to the smallest amount allowed by law.

20. Modifications to the Service and Terms

20.1 Service. We may modify, suspend, or discontinue any feature, model, or component of the Service at any time. Where reasonably practical, we will provide advance notice of material changes that adversely affect functionality you actively rely on. 20.2 Minor amendments. We may update this Agreement from time to time for non-material changes (including, by way of example, changes to references, clarifications, defined terms, formatting, and other changes that do not adversely affect your rights or obligations in any material respect). We will post the updated Agreement on the Service and update the Effective Date.

20.3 Material amendments. For material changes to this Agreement that adversely affect your rights (including, by way of example, changes to the Acceptable Use Policy, changes to the arbitration and dispute resolution provisions, changes to intellectual property terms, changes to the limitation of liability, and material changes to the Data Processing Addendum), we will provide reasonable advance notice (such as by email or in-product banner) and will require your affirmative acceptance of the updated Agreement before the change applies to your continued use of the Service, in a manner consistent with applicable case law on online contract amendments. You may decline the updated Agreement, in which case you may terminate this Agreement and request a refund of any unused Credits within the window set out in Section 14 (Refunds and Cancellation). Changes to our pricing are governed by Section 12.8 (Pricing Changes) and not by this Section 20.3.

21. Governing Law, Arbitration, and Class Action Waiver

21.1 Governing law and venue

This Agreement is governed by the laws of the State of California, without regard to its conflict-of-laws principles. The Federal Arbitration Act governs the interpretation and enforcement of Section 21.2 (Binding individual arbitration). Subject to Section 21.2 (Binding individual arbitration), the state and federal courts located in Los Angeles County, California will have exclusive jurisdiction over any claim that is not subject to arbitration, and you and Nura Studios consent to personal jurisdiction in those courts.

21.2 Binding individual arbitration

21.2.1 Informal resolution. Before initiating arbitration, you and Nura Studios agree to attempt to resolve any dispute informally for at least sixty (60) days by sending written notice to the other party (you may send notice to legal@nurastudios.com; we will send notice to the email associated with your Account). The 60-day informal-resolution period is a condition precedent to arbitration, and failure to engage in this informal-resolution process in good faith is grounds for the arbitrator to dismiss the arbitration.

21.2.2 Arbitration. If the dispute is not resolved within 60 days, you and Nura Studios agree that any controversy or claim arising out of or relating to this Agreement, the Service, or your relationship with Nura Studios will be resolved by final and binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures (or, for claims by businesses, its Comprehensive Arbitration Rules), before a single arbitrator. The seat of the arbitration is Los Angeles, California, but the arbitration may be conducted by video, telephone, or, for claims under $25,000 brought by an individual consumer, on documents only at your election.

21.2.3 Exceptions. Either party may bring (a) an individual action in small claims court for claims that qualify, and (b) an action in court solely to seek injunctive or other equitable relief to protect intellectual property rights. The arbitrator has the exclusive authority to decide any threshold question of arbitrability.

21.3 Class action and jury trial waiver

YOU AND NURA STUDIOS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING, AND BOTH PARTIES WAIVE ANY RIGHT TO A JURY TRIAL. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON’S CLAIMS AND MAY NOT PRESIDE OVER ANY FORM OF REPRESENTATIVE OR CLASS PROCEEDING.

21.4 EU, UK, and Swiss consumer carve-out

Notwithstanding Sections 21.1 through 21.3, if you are a consumer resident in the European Union, the United Kingdom, or Switzerland, (a) you may bring proceedings in the courts of your country of residence, (b) the mandatory provisions of consumer-protection law of your country of residence will apply to the extent they grant you protection that cannot be derogated from by agreement, and (c) the agreement to arbitrate in Section 21.2 (Binding individual arbitration) and the class action waiver in Section 21.3 (Class action and jury trial waiver) do not apply to you to the extent they are not enforceable as a matter of law in your country of residence.

21.5 30-day opt-out

You may opt out of Section 21.2 (Arbitration) and Section 21.3 (Class Action Waiver) by sending a written opt-out notice to legal@nurastudios.com within 30 days after you first accept this Agreement. The notice must include your name, the email associated with your Account, and a clear statement that you do not wish to resolve disputes through arbitration. Opting out will not affect any other provision of this Agreement.

22. Export Controls and Sanctions

You will not use, export, re-export, or otherwise transfer the Service or any Generated Output in violation of U.S., European Union, United Kingdom, or other applicable export control or economic sanctions laws.

23. Notices

23.1 Notices to you. We may send notices to you via email to the address associated with your Account, by posting in the Service, or by any other reasonable means.

23.2 Notices to us. Notices to Nura Studios must be sent in writing to: Nura Studios, Inc., Nura Studios, Inc., 100 North Howard St Unit 6345, Spokane, WA 99201, with a copy by email to legal@nurastudios.com.

24. California Consumer Disclosures

24.1 Complaints. The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

24.2 No “Free Trial” auto-conversion. The Service does not automatically convert a free trial into a paid subscription. Any optional automatic Credit purchase feature offered within the Service is opt-in, requires you to authorize the bundle and frequency at the time of enrollment, and may be modified or disabled by you at any time from your Account settings.

24.3 Analogous rights elsewhere. Consumers resident in other jurisdictions may have analogous rights under applicable law, including the rights set out in Section 14.4 (Statutory rights savings).

25. General

25.1 Entire agreement. This Agreement, together with the documents incorporated by reference in Section 1.3 (Incorporated documents), constitutes the entire agreement between you and Nura Studios regarding the Service and supersedes any prior or contemporaneous agreements on that subject.

25.2 Severability. If any provision of this Agreement is held to be unenforceable, that provision will be modified to the minimum extent necessary or, if modification is not possible, severed, and the remaining provisions will remain in full force and effect.

25.3 Waiver. A waiver of any provision of this Agreement is effective only if in writing and signed by the party granting the waiver. No failure or delay in exercising any right is a waiver of that right.

25.4 Assignment. You may not assign this Agreement, by operation of law or otherwise, without our prior written consent. We may assign this Agreement to an affiliate or in connection with a merger, acquisition, or sale of all or substantially all of our assets. If you are a business User, you may assign this Agreement to a successor-in-interest in connection with a merger, acquisition, or sale of all or substantially all of your assets. Any attempted assignment in violation of this Section is void.

25.5 Independent contractors. The parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, employment, agency, or franchise relationship.

25.6 Headings. Section headings are for convenience and do not affect interpretation.

25.7 No third-party beneficiaries. Except as expressly set out, this Agreement does not confer any rights on any third party.

25.8 Electronic signature. You consent to receive this Agreement and all related notices in electronic form.

25.9 Force majeure. Neither party will be liable for any failure or delay in performance under this Agreement to the extent caused by events outside its reasonable control, including acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, strikes, shortages of transportation facilities, fuel, energy, labor, or materials, and outages or degradations of upstream cloud or model providers (such as Amazon Web Services, Google Cloud Platform, or third-party model providers).

26. Service-Specific Terms

Certain features or services we offer through the Service may be subject to additional terms specific to that feature or service (“Service-Specific Terms”). Where Service-Specific Terms apply, they will be presented to you at the time you enable or use the relevant feature, and they form part of this Agreement. In the event of a conflict between Service-Specific Terms and the body of this Agreement, the Service-Specific Terms control with respect to that specific feature. Last updated: August 28, 2026

Nura Studios, Inc.

100 North Howard St Unit 6345,

Spokane, WA 99201

legal@nurastudios.com

This Acceptable Use Policy (the “AUP”) is incorporated by reference into the Showcraft Terms of Service (the “TOS”) between you and Nura Studios, Inc. and applies to your access to and use of the Showcraft platform and related services (the “Service”). Capitalized terms not defined in this AUP have the meanings given in the TOS. In the event of any conflict between this AUP and the body of the TOS, the body of the TOS controls.

This AUP is intended, among other purposes, to reflect the restrictions imposed by the third-party model providers that Nura Studios makes available through the Service. By complying with this AUP, you are also complying with the restrictions imposed by such third-party model providers as Nura Studios makes them applicable to the Service. Nura Studios will update this AUP from time to time as the restrictions imposed by third-party model providers are added, removed, or modified, and material updates to this AUP are governed by Section 20 (Modifications to the Service and Terms) of the TOS.

1. Universal safeguards

Safety protocols and content safeguards are uniform across all credit bundles and Account types. Higher spend does not grant any reduced level of content moderation.

2. Strictly prohibited content

You will not use the Service to generate, request, store, or distribute, and you will not attempt to bypass safety filters in order to generate, request, store, or distribute, any of the following:

• child sexual abuse material (CSAM) or any content that sexualizes, exploits, or endangers minors, including any sexualized depiction of any identifiable individual under the age of 18;
• any depiction of an identifiable individual under the age of 18 for which you have not obtained, and retained records of, the express written consent of a parent or legal guardian;
• non-consensual sexual or intimate imagery, including sexualized deepfakes of real persons;
• explicit pornography, including any detailed depiction of sexual activity, genitalia, or other sexually explicit content;
• content depicting extreme or gratuitous real-world violence, terrorism, torture, or harm to specific identifiable persons;
• content that promotes, facilitates, or instructs the creation of weapons of mass destruction (chemical, biological, radiological, nuclear, or explosive), or other acts of mass harm;
• malware, ransomware, exploit code, phishing kits, or other malicious software;
• content that infringes another party’s intellectual property, trade secret, privacy, publicity, or contractual rights;
• fraudulent, deceptive, or manipulative content (including impersonation, election interference, and unauthorized political advertising in violation of applicable law);
• content that violates applicable law in any jurisdiction in which the content is generated, distributed, or accessed by you.

3. Content categories outside the Service’s scope

3.1 Without limiting the foregoing, Generated Output is not intended to include explicit pornography, including any detailed depiction of sexual activity or genitalia, or any other content described in Section 2 (Strictly prohibited content) above. The Service is not designed to generate such content, and Nura Studios may, in its reasonable discretion, deploy technical filters or other controls intended to prevent or limit the production of such content.

3.2 Nura Studios may, in its discretion, update the categories described in this AUP from time to time, including to reflect changes in the restrictions imposed by the third-party model providers Nura Studios makes available through the Service and to reflect applicable law.

4. Disclosure of AI-generated content

You acknowledge that Generated Output is created with generative AI and that applicable law may require you to disclose this fact when distributing the Generated Output (including, where applicable, California laws regarding the labeling of AI-generated political or sexually explicit content). You are solely responsible for any such disclosures and for compliance with platform-specific labeling requirements.

5. Content provenance

Where the underlying AI model supports it, Generated Output produced by the Service will include C2PA Content Credentials (an industry-standard cryptographic provenance manifest) embedded in the file metadata, identifying the output as AI-generated and recording the model and Service used. For Generated Output produced by models that do not natively emit C2PA Content Credentials, Nura Studios will, where technically feasible, attach a Service-level provenance manifest identifying Showcraft as the producer and the underlying model. You may not remove, alter, or obscure these Content Credentials, and you acknowledge that doing so may violate applicable law (including, where applicable, the EU AI Act, California’s AI Transparency Act, and similar provenance and disclosure laws in other jurisdictions).

6. Enforcement

Violations of this AUP may result in the enforcement actions described in Section 11.3 (Enforcement) of the TOS, including blocking of specific Inputs, removal of Generated Output, suspension or termination of your Account, and forfeiture of remaining Credits. Appeals may be sent to support@nurastudios.com.

Last updated: August 28, 2026

Nura Studios, Inc.

This Data Processing Addendum (the “DPA”) supplements and forms part of the Showcraft Terms of Service (the “TOS”) between you (“Customer”) and Nura Studios, Inc. (“Nura Studios”) when Customer is a business entity that uses the Service to Process Personal Data of others (“Customer Personal Data”). Capitalized terms not defined here have the meanings given in the TOS.

If you are an individual using the Service for personal use, this DPA does not apply to you; the TOS and our Privacy Policy govern.

1. Definitions

“Applicable Data Protection Law” means the EU General Data Protection Regulation 2016/679 (“GDPR”), the UK GDPR and Data Protection Act 2018, the Swiss Federal Act on Data Protection, the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”), and other applicable data protection laws as in force from time to time.

“Customer Personal Data” Personal Data that Customer (as Controller) submits to the Service for Processing on its behalf, including Personal Data contained within Inputs and resulting Generated Output.

“Personal Data, Processing, Controller, Processor, Sub-processor, Data Subject, Personal Data Breach, Special Categories of Personal Data” have the meanings given in GDPR (or, where applicable, the equivalent terms under other Applicable Data Protection Law).

“Sub-processor” any third party engaged by Nura Studios to Process Customer Personal Data on Nura Studios’ behalf, including third-party AI model providers to which the Service routes Inputs and Generated Output.

“SCCs” the Standard Contractual Clauses approved by the European Commission in Decision 2021/914 of 4 June 2021, as amended.

“UK Addendum” the International Data Transfer Addendum to the EU SCCs (Version B1.0) issued by the UK Information Commissioner’s Office.

2. Scope and Roles

2.1 What this DPA covers. This DPA governs Nura Studios’ Processing of Customer Personal Data that Customer submits to the Service through Customer’s authorized use of the Service. 2.2 What this DPA does NOT cover. This DPA does not apply to:

(a) data Customer submits to the Service that does not contain Personal Data;

(b) Account Data (Customer’s own contact details, billing information, authentication credentials, and similar information about Customer’s use of the Service), which Nura Studios Processes as a Controller in accordance with the Privacy Policy; and

(c) any Personal Data Customer or its users submit to a third party outside the Service. Such direct interactions are governed by the third party’s own terms of service and privacy policy, and Customer is solely responsible for understanding and complying with those terms.

2.3 Roles. With respect to Customer Personal Data, Customer is the Controller (or a Processor acting on behalf of a third-party Controller) and Nura Studios is the Processor.

2.4 Customer’s responsibilities. Customer represents and warrants that (a) it has a valid legal basis under Applicable Data Protection Law to submit Customer Personal Data to the Service; (b) it has provided all required notices to, and obtained any required consents from, the relevant Data Subjects, including consents required for any Inputs containing voices, faces, or other personal indicia of identifiable individuals as set out in TOS Section 7.4 (Voice and likeness); and (c) it will not submit Special Categories of Personal Data through the Service other than Personal Data contained in Inputs in the ordinary course of Customer’s use of the voice, face, likeness, or similar features of the Service, unless agreed in writing by Nura Studios.

3. Processing Instructions

Nura Studios will Process Customer Personal Data only on Customer’s documented instructions, which are set out in the TOS, this DPA, and Customer’s configuration of the Service (including, without limitation, Customer’s Privacy Mode or Data Sharing Mode selection at the project level under TOS Section 10 (AI Training: Privacy Mode and Data Sharing Mode)). Nura Studios will inform Customer if, in its opinion, an instruction infringes Applicable Data Protection Law.

4. Confidentiality

Nura Studios will ensure that personnel authorized to Process Customer Personal Data are subject to written obligations of confidentiality (or are under an appropriate statutory obligation of confidentiality).

5. Third-Party AI Providers and Sub-processors

5.1 Use of third parties. The Service routes Customer Personal Data (including Inputs and Generated Output) to third-party AI model providers and cloud infrastructure providers (collectively, “Third-Party Providers”). Third-Party Providers may be located in jurisdictions around the world. Categories of Third-Party Providers are set out in Annex III, and Nura Studios maintains an internal record of the specific Third-Party Providers within those categories. Other vendors that Process Account Data only (such as payment processors, transactional email providers, and analytics vendors) are not Sub-processors under this DPA and are addressed in the Privacy Policy.

5.2 Compliance with restrictions. Customer acknowledges and agrees that, by using the Service, Customer Personal Data will be transmitted to the Third-Party Providers selected (whether by Customer’s explicit choice of model or by the Service’s default routing) for Processing on the Third-Party Provider’s infrastructure. Nura Studios will maintain its Acceptable Use Policy and operational controls in a manner intended to flow through the restrictions imposed by the Third-Party Providers on the Customer Personal Data routed to them. Customer agrees to comply with the Acceptable Use Policy, in lieu of, and as Nura Studios’ authorized means of compliance with, each Third-Party Provider’s terms applicable to the Customer Personal Data routed to that provider.

5.3 Privacy Mode pass-through. Where the underlying Third-Party Provider supports a no-training commitment, and Customer has selected Privacy Mode for the relevant project under TOS Section 10 (AI Training: Privacy Mode and Data Sharing Mode), Nura Studios will, where technically and contractually feasible, route the request under terms that prohibit the Third-Party Provider from using Customer Personal Data to train AI models. Privacy Mode may not be available for Third-Party Providers that do not support such a commitment. Nura Studios will identify, in-product or on Customer’s written request, which Third-Party Providers are Privacy-Mode-eligible.

5.4 International transfers. To the extent Nura Studios transfers Customer Personal Data to a Third-Party Provider in a country not the subject of an adequacy decision applicable to the transfer, Nura Studios will rely on Standard Contractual Clauses or another lawful transfer mechanism for the data flow under its control (see Section 11 (International Transfers)). Customer acknowledges that Third-Party Providers may also rely on their own transfer mechanisms set out in their respective terms.

5.5 Notice of new Third-Party Providers. Nura Studios will notify Customer at least thirty (30) days before adding a new Third-Party Provider that will Process Customer Personal Data, by email to Customer’s primary contact address. The notice will identify the new Third-Party Provider and provide a brief description of the Processing it will perform.

5.6 Objection. Customer may object in writing to a new Third-Party Provider on reasonable data-protection grounds within fifteen (15) days of notice. The parties will work in good faith to resolve. If the objection cannot be resolved, Customer may terminate the affected portion of the Service for convenience, with refund (if any) calculated under TOS Section 14 (Refunds and Cancellation).

5.7 Allocation of responsibility. Nura Studios remains liable to Customer for its own acts and omissions in selecting Third-Party Providers, including its compliance with this DPA. Customer acknowledges that:

(a) Third-Party Providers offer their services on standard terms made available by them, and Nura Studios is not in a position to negotiate those terms individually;

(b) Nura Studios selects Third-Party Providers in reliance on the data-protection terms and other commitments made available by such Third-Party Providers at the time of engagement, and updates that reliance as such terms and commitments are updated by the Third-Party Providers; and

(c) Customer is not in privity of contract with the Third-Party Providers under Nura Studios’ agreements with them, and Customer’s contractual recourse for a Third-Party Provider’s Processing of Customer Personal Data is therefore through Nura Studios as set out in this Section 5.7 (Allocation of responsibility).

Where Customer reasonably claims that a Third-Party Provider has breached its terms applicable to such Third-Party Provider’s Processing of Customer Personal Data, Nura Studios will:

(i) on Customer’s reasonable written request and at Customer’s expense for any out-of-pocket costs reasonably incurred by Nura Studios, raise the alleged breach with the Third-Party Provider and seek a remedy under Nura Studios’ agreement with the Third-Party Provider;

(ii) pass through to Customer any indemnity, remedy, or other right granted to Nura Studios by the Third-Party Provider in respect of such Processing, to the extent permitted by the Third-Party Provider’s terms; and

(iii) provide reasonable cooperation to Customer in pursuing any direct claim Customer may have against the Third-Party Provider under applicable data protection law or other applicable law, with any extraordinary out-of-pocket costs incurred by Nura Studios in providing such cooperation borne by Customer.

6. Data Subject Requests

Taking into account the nature of the Processing, Nura Studios will provide reasonable assistance to Customer through appropriate technical and organizational measures (insofar as possible) to enable Customer to fulfill its obligations to respond to Data Subject requests under Applicable Data Protection Law (including requests for access, rectification, erasure, restriction, portability, and objection). Customer is responsible for responding to Data Subjects directly. If Nura Studios receives a Data Subject request directly relating to Customer Personal Data, Nura Studios will, where lawful, forward the request to Customer rather than respond directly.

7. Security

Nura Studios will implement and maintain appropriate technical and organizational measures designed to protect Customer Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access, as set out in Annex II. Nura Studios may update these measures from time to time provided that the level of protection is not materially diminished.

8. Personal Data Breach

Nura Studios will notify Customer without undue delay, and in any event within seventy-two (72) hours of becoming aware, of any Personal Data Breach affecting Customer Personal Data. The notification will provide the information reasonably available to Nura Studios to enable Customer to comply with its own notification obligations under Applicable Data Protection Law, including the nature of the Personal Data Breach, the categories and approximate number of Data Subjects and records concerned, the likely consequences, and the measures taken or proposed to address it.

9. Data Protection Impact Assessments

Where required by Applicable Data Protection Law, Nura Studios will provide reasonable assistance to Customer with data protection impact assessments and prior consultations with supervisory authorities, taking into account the nature of the Processing and the information available to Nura Studios.

10. Deletion or Return on Termination

Within ninety (90) days following termination of the TOS or at Customer’s earlier written request, Nura Studios will, at Customer’s option, delete or return all Customer Personal Data to Customer, except to the extent retention is required by applicable law (in which case Nura Studios will continue to protect the retained data in accordance with this DPA). Customer may use any self-service data export tool then offered within the Service to satisfy the return option. The return and deletion mechanics in this Section 10 (Deletion or Return on Termination) operate in coordination with the TOS’s export, deactivation, and data-destruction mechanisms (TOS Section 14.1 (Right to deactivate), Section 15.4 (Payment failure / data destruction), and Section 15.5 (Effect of termination)).

11. International Transfers

11.1 SCCs incorporated. To the extent Customer Personal Data is transferred from the European Economic Area, the United Kingdom, or Switzerland to a country that is not the subject of an adequacy decision applicable to the transfer, the SCCs (Module 2: Controller-to-Processor; Module 3: Processor-to-Processor where applicable) are incorporated by reference and form part of this DPA, with the elections set out in Annex IV.

11.2 UK Addendum. For transfers from the United Kingdom, the UK Addendum is incorporated by reference and applies in addition to the SCCs.

11.3 Switzerland. For transfers from Switzerland, the SCCs apply, with references to GDPR adapted to refer to the Swiss FADP and references to EU Member State law adapted to refer to Swiss law.

11.4 Conflict. In the event of a conflict between this DPA and the SCCs, the SCCs control.

12. Audits

12.1 Audit reports. Nura Studios will make available to Customer the most recent third-party security audit reports applicable to the Service (such as SOC 2 Type II or ISO 27001 attestations, or any equivalent or successor attestation), where and when such reports are available.

12.2 Written questions. Where Customer reasonably believes that the reports made available under Section 12.1 (Audit reports) do not address a specific obligation of Nura Studios under this DPA, Nura Studios will, subject to confidentiality obligations and not more than once per calendar year, respond to reasonable written questions from Customer regarding Nura Studios’ Processing of Customer Personal Data. Customer is responsible for any out-of-pocket costs reasonably incurred by Nura Studios in connection with such response.

12.3 Sole audit rights. Customer acknowledges that Nura Studios is a remote-first organization without a physical office facility suitable for on-site audits. The measures described in Section 12.1 (Audit reports) and Section 12.2 (Written questions) constitute Customer’s sole audit rights under this DPA, and Customer has no right to conduct or commission an on-site audit of Nura Studios.

13. Liability

13.1 Cap. Each party’s liability arising under or in connection with this DPA, whether in contract, tort, or under any other theory of liability, is subject to the limitations of liability in TOS Section 19 (Limitation of Liability), except that the cap on Nura Studios’ aggregate liability under this DPA shall be no less than any minimum amount required by Applicable Data Protection Law.

13.2 No expansion. Nothing in this DPA expands or otherwise alters the rights or obligations of the parties under the TOS, except as expressly set out in this DPA.

14. Term and Termination

14.1 Term. This DPA takes effect when Customer accepts the TOS (or, for Customers who accepted the TOS before this DPA was published, upon Customer’s next acceptance of the TOS after notification that this DPA is available) and continues for as long as Nura Studios Processes Customer Personal Data.

14.2 Material amendments. Material amendments to this DPA are governed by TOS Section 20 (Modifications to the Service and Terms).

15. Order of Precedence

In the event of a conflict between this DPA and the body of the TOS with respect to Processing of Customer Personal Data, this DPA controls. The order of precedence is: (i) the SCCs; (ii) this DPA; (iii) the body of the TOS; (iv) the AUP; (v) any other documents incorporated by reference.

16. Governing Law

This DPA is governed by the law of the State of California, except where Applicable Data Protection Law (including the SCCs) requires the application of the law of another jurisdiction.

Annex I — Description of Processing

A. Subject matter and duration. Provision of the Showcraft Service (cloud-based AI-assisted media and narrative materials generation), for the duration of the TOS plus any retention period required by law. B. Nature and purpose of Processing. Processing of Inputs and resulting Generated Output to provide the Service to Customer; routing of Inputs and Generated Output to AI model Sub-processors; storage of Inputs, Generated Output, and project data; analytics; security and abuse prevention.

C. Categories of Data Subjects. As determined by Customer’s submissions to the Service. Typically includes Customer’s employees, contractors, end users, or other individuals whose images, voices, names, or other Personal Data Customer chooses to submit.

D. Categories of Personal Data. As determined by Customer’s submissions to the Service. May include images, voices, names, and other identifying information about identifiable individuals.

E. Frequency. Continuous, on-demand, for the duration of Customer’s use of the Service.

F. Retention. As described in TOS Section 15.4 (Payment failure / data destruction) and Section 10 (Deletion or Return on Termination) of this DPA.

Annex II — Technical and Organizational Measures

Nura Studios implements measures appropriate to the risks of the Processing, including:

• Encryption in transit (TLS 1.2 or higher) and at rest (AES-256 or equivalent industry standard).
• Role-based access controls applying the principle of least privilege; multi-factor authentication for production and administrative access.
• Logging and monitoring of production access; anomaly detection.
• Confidentiality agreements and data-protection training for personnel with access to Customer Personal Data.
• Documented incident response and breach notification procedures.
• Sub-processor due diligence and contract review.
• Periodic review of these measures as the Service matures, with the level of protection not materially diminished.

These measures will evolve as the Service matures and as industry standards develop. Nura Studios will publish material changes to these measures and will not materially reduce the level of protection without Customer’s consent.

Annex III — Sub-processors

Categories of Sub-processors include:

• Cloud infrastructure providers.
• Third-party AI model providers.

Nura Studios maintains an internal record of the specific Sub-processors within these categories and will notify Customer of intended changes in accordance with Section 5.5 (Notice of new Third-Party Providers) of this DPA.

Annex IV — SCC Elections

For the purposes of the SCCs incorporated under Section 11.1 (SCCs incorporated):

• Modules: Module 2 (Controller-to-Processor) and Module 3 (Processor-to-Processor) apply, as relevant to the transfer.
• Clause 7 (Docking Clause): does not apply.
• Clause 9 (Use of Sub-processors): Option 2 (general written authorization), with the notification period set out in Section 5.5 (Notice of new Third-Party Providers) of this DPA.
• Clause 11 (Redress): the optional independent dispute resolution body language does not apply.
• Clause 17 (Governing law): the law of Ireland applies to Module 2 transfers. For Module 3 transfers, the law of the EU Member State in which the data exporter is established applies.
• Clause 18 (Choice of forum and jurisdiction): the courts of Ireland for Module 2 transfers, and the courts of the EU Member State in which the data exporter is established for Module 3 transfers.
• Annex I.A (List of Parties): Customer is the data exporter (Controller); Nura Studios is the data importer (Processor).
• Annex I.B (Description of transfer): as described in Annex I of this DPA.
• Annex I.C (Competent supervisory authority): the Irish Data Protection Commission, except where Applicable Data Protection Law requires another supervisory authority.
• Annex II (Technical and organizational measures): as described in Annex II of this DPA.
• Annex III (Sub-processors): as described in Annex III of this DPA.

Last updated: August 28, 2026

Nura Studios, Inc.